Concept for one of our client’s booths at the ADA 2023, a 3mX3m stand focused on obesity.
Obesity is strongly connected to T2 Diabetes and other severe diseases, through the booth the attendees will gain a deep understanding of why losing weight is so complex and challenging.
Knock-on effect
Obesity can lead to type 2 diabetes and
heart, kidney and/or liver diseases.
Scientific understanding of glucose metabolism and appetite regulation could be a turning point in managing obesity and its knock-on effect on health.
In the 3x3m space, a large 3D installation shows 7 dominos frozen in the tumbling position. Each domino represents a CRM disease.
The attendees are invited to participate in the Augmented Reality (AR) experience to gain insights and knowledge about obesity.
While pointing the device at the dominos’ sides, hotspots indicate an interaction point for the user to click and discover information related to that topic.
Touchscreen totem
Displaying clinical studies/pipeline
Flyer to connect with
the other booths
3D model developed with Vectary
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